Setting Up Action

In Adobe Launch, Rules define when and how extensions should act. The Zeotap Collect Extension relies on rules to determine when to:

• Send events (e.g., page views, clicks, form submissions)
• Sync user identities
• Set consent or Brand Consent properties

A rule in Adobe Launch follows the structure:

Event → Condition (optional) → Action

This section walks you through configuring all essential rules for Zeotap integration. Before setting up actions, make sure you have installed and configured the Zeotap extension.

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Note

• You can reuse Data Elements for identity variables like email, phone, or login ID.
• Use Conditions to scope rules to specific environments (e.g., dev vs prod) or paths.
• You may chain multiple Track Event actions in a single rule if needed.

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Deprecated

Load Zeotap SDK rule is not needed anymore. The launch tag will load the Zeotap SDK automatically.

Load Zeotap SDK

Purpose

Loads the Zeotap SDK on every page where you want to collect data.

Steps

1. Navigate to Rules > Create New Rule
2. Name it: Load Zeotap SDK
3. Under Events, choose:
   • Library Loaded (Page Top)
4. Under Actions:
   • Extension: Zeotap Collect
   • Action Type: Load SDK
5. Click Save and add it to your build library

For more information about specific actions, see our guides on tracking events, syncing user identities, and managing consent.